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March 29, 2017

 

Tweetstorms vs. Publishing

2 min read

Today, I read about the launch of an app to make it easier to create "tweetstorms" on Twitter. I'll start by saying that Stormcrow seems like a well-designed, very useful app, and my commentary here isn't meant to take anything away from the developer. That said, the fact that this app needs to exist is a sad indictment of the current state of personal publishing on the web.

From a user experience perspective, tweetstorms are an absolute disaster, both from the creation perspective, and the consumption perspective. Twitter is not designed for long-form content, and tweetstorms are a dirty hack, at best. Nevermind the issue that people's carefully crafted communications are then sent off into the void of Twitter, where the conversation is difficult to follow, algorithmically curated, and controlled by a corporation.

I'm really proud to work for a company who's ultimate purpose is to help people own their digital identity, and its becoming clearer to me that its possible to also provide a better user experience for all involved in the process. I've shared some of my thoughts on user experience and the IndieWeb already, and I plan to continue to think (and write) about the problem in the future!

Also posted on IndieNews

 

The Deck is Shutting Down

1 min read

Innovative ad network The Deck is shutting down for good. From their announcement:

In 2014, display advertisers started concentrating on large, walled, social networks. The indie “blogosphere” was disappearing. Mobile impressions, which produce significantly fewer clicks and engagements, began to really dominate the market. Invasive user tracking (which we refused to do) and all that came with that became pervasive, and once again The Deck was back to being a pretty good business. By 2015, it was an OK business and, by the second half of 2016, the network was beginning to struggle again.

The consequences of walled gardens like Facebook, Twitter, Instagram, and Medium soaking up the majority of internet traffic go well beyond data ownership and privacy. A more decentralized world wide web creates more opportunities for innovation and a system that is harder to "game."