This is the biggest challenge in solving the surveillance capitalism problem: people value their money more than they value their privacy. I believe that a "for pay" alternative could work, but it will need an Amazon Prime-like approach, bundling social.
Agree. I'm not sure what the solution is. Educating the masses on privacy isn't an easy task. I still think bundling an alternative into a service that people *are* willing to pay for is a solution, but there aren't many companies that could do it.