Today, I read about the launch of an app to make it easier to create "tweetstorms" on Twitter. I'll start by saying that Stormcrow seems like a well-designed, very useful app, and my commentary here isn't meant to take anything away from the developer. That said, the fact that this app needs to exist is a sad indictment of the current state of personal publishing on the web.
From a user experience perspective, tweetstorms are an absolute disaster, both from the creation perspective, and the consumption perspective. Twitter is not designed for long-form content, and tweetstorms are a dirty hack, at best. Nevermind the issue that people's carefully crafted communications are then sent off into the void of Twitter, where the conversation is difficult to follow, algorithmically curated, and controlled by a corporation.
I'm really proud to work for a company who's ultimate purpose is to help people own their digital identity, and its becoming clearer to me that its possible to also provide a better user experience for all involved in the process. I've shared some of my thoughts on user experience and the IndieWeb already, and I plan to continue to think (and write) about the problem in the future!