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Well put, Colin. A platform like has a great deal of potential to advance the adoption of IndieWeb building blocks like Micropub, IndieAuth, Webmention, and mf2, even if the users of don't know or understand any of the underlying foundations. Why? User experience! is simply leveraging IndieWeb technology and standards to build a platform that makes users happy.

While is a great step forward for the IndieWeb, I still believe that the holy grail is getting native support for IndieWeb deep within WordPress core, including broad support from themes. WordPress runs over 28% of all websites, and IndieWeb support in core could be the tipping point for broad adoption.